Do emotions influence your target market? Speaking with a Social Media Coach, trying to understand the importance of Social Signals. This includes engaging your target market.
She said it takes building relationships online and offline to create the engagement from your audience. This is not easy, as you are trying to engage with your target audience on a regular basis. This is how you create an atmosphere of Trust! Remember customers and clients have to know, like and trust you to buy from you.
How we “FEEL” when we view or hear something affects us more than anything. What emotion does it evoke?
Did someone you Know – Like – Trust share the perfect piece of Jewelry? If so, you are going to click on that link to purchase… If a friend shares a review on a restuart you more more likely to try that restaurant and share your (Emotion) feelings about it. Keep in mind that works to the opposite side if you have treated a customer or client with less that Great customer service.
To engage with your audience on a level of influence use these 5 tips to help guide you in the right direction.
Speak directly to your target market
Appeal to many, but remember to only speak to one ( your target audience). You target audience can be your best resource for feedback to direct your decisions in your company.
Create your own persona
If possible give your audience things that only you can deliver. A blog post, article or even just social posts of important information would be part of creating your own persona. If you can’t offer exclusivity of a service or product; at least offer your personal perspective. Don’t blend in with your competition! Stand out beyond them.
Use humor and empathy
Ever heard the term a picture is worth a thousand words? Of course you have. That is because is evokes an emotion. Never underestimate the power of moving someone by their emotions. Emotions help all of us relate to others and what they are experiencing. On the other hand, if you hear someone laughing it is contagious. Then we feel so much better after a good laugh. This is why it is so perfect for social media to share photos and videos. This is why they rank the highest in social signals.
Stand firm on what you believe
Since your audience is looking for you to be the EXPERT! Don’t waiver! Stay strong in your belief! Always be professional and tactful. The more you can substantiate with facts and sources the better.. Be very careful especially when it comes to religion and politics. Remembering the fact that anything put online is eternal.
Engage by asking the right questions
A simple way to engage your audience is by asking questions. If the right questions are asked it will evoke an emotional response your company, your products, or your service. . Try to ask questions that encourage a subtle debate but not a heated one or helps you understand what your audience is needing.
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